Advertising Disclosure — Bitcoin Logical Transparency Policy

Quick answer: This advertising disclosure explains how Bitcoin Logical labels every kind of commercial content — advertising, sponsored articles, press releases and affiliate links — and how we keep it separate from independent editorial. Our aim is simple: you should always be able to tell what is paid and what is our own reporting.

Key takeaways

• Everything commercial is labelled: advertising, sponsored content and announcements are marked.
• Affiliate links are disclosed: where we may earn a commission, we say so.
• Editorial stays independent: reporting is never for sale or influenced by advertisers.
• We follow the FTC guidelines: disclosure is clear and near the content.
• Questions welcome: contact us if anything is unclear.

Why this disclosure exists

Readers deserve to know when content is commercial. A clear advertising disclosure is how we honour that, and it is also required good practice under advertising rules. Rather than bury the detail, we set it out plainly so you can trust that what looks like independent reporting really is, and what is paid is always identified as such.

There is a practical reason too. In a sector where money and hype travel together, a reader’s ability to tell paid promotion from independent analysis is not a nicety — it can affect real financial decisions. We take that seriously. Clear labelling is our default, not an exception granted on request, and this page exists so that our standard is written down, visible and something you can hold us to.

What counts as commercial content

For clarity, “commercial content” on Bitcoin Logical means anything a third party has paid for or supplied in order to promote themselves. That covers display advertising, sponsored articles, company-issued announcements and any content containing affiliate links. It does not cover our independent reporting, analysis or explainers, which we produce ourselves and which no advertiser pays for or approves. If a piece falls into the first group, it carries a label; if it does not, it is our own editorial. Keeping that boundary simple is deliberate, because a disclosure only helps if a reader can apply it at a glance.

How we label advertising

Display advertising on Bitcoin Logical is presented in clearly marked positions and kept visually distinct from editorial content. Advertisers pay for placement and reach, never for influence over our journalism. You can read about the formats on our advertise page.

These placements are designed to be recognisable as advertising rather than mistaken for a recommendation from us. Appearing as an advertiser is not an endorsement by Bitcoin Logical, and readers should treat any ad the way they would treat advertising anywhere — as a message from the advertiser, not advice from us. As with all of our commercial content, we review ads for basic compliance and decline anything promising guaranteed returns.

How we label sponsored content

Every sponsored article is clearly marked as sponsored, so it is never mistaken for our own reporting. Sponsored pieces are supplied or approved by the advertiser and reviewed by us for basic accuracy and compliance. The label sits with the content, not hidden in a footer.

A sponsored article represents the advertiser’s perspective, not an editorial endorsement by Bitcoin Logical. We review it so that it is accurate and compliant, but the views and claims within it are the sponsor’s own. Reading it should feel like hearing directly from the company — informative, but weighed accordingly — which is exactly why the sponsored label appears with the piece rather than tucked away where it might be missed.

How we label press releases

Company-supplied press releases are published as clearly marked announcements. They reflect the issuing company’s news and wording, reviewed by us for compliance, and are not independent editorial. Readers can always see that an announcement comes from the company rather than our newsroom.

Affiliate links

Some content may include affiliate links, where Bitcoin Logical could earn a commission if you act on them, at no extra cost to you. Affiliate arrangements never change our editorial view, and relevant pages carry a disclosure. Our full affiliate disclosure explains how this works in more detail.

An affiliate link does not mean we are steering you towards the highest-paying option. Where we mention a product or service, the reason is editorial relevance first; the commercial arrangement, where one exists, is disclosed rather than driving the recommendation. You are always free to reach the same product without our link, and doing so changes nothing about the information we have given you.

How we protect editorial independence

Commercial relationships give no one a say over our independent coverage. Advertisers and sponsors cannot commission, pre-approve or veto our reporting, and paid arrangements are never a condition of coverage. This separation is the foundation of the trust between us and our readers — see also how we make money.

In day-to-day terms, the people who sell placements and the people who decide editorial coverage work to different remits. A commercial relationship never earns a company softer treatment in our reporting, and it never shields it from scrutiny. If that ever seems not to be the case in something you read, we want to hear about it, because getting this wrong would undermine the whole publication.

Our compliance standard

We disclose commercial content in line with the FTC endorsement guidelines: disclosures are clear, in plain language and placed where readers will see them. We also decline commercial content that makes guaranteed-return or price-prediction claims, and nothing we publish — paid or editorial — is financial advice.

We keep this standard under review as guidance and best practice evolve, and we apply it consistently across every format — display, sponsored articles, announcements and affiliate links alike. A disclosure that only appears when convenient is not a disclosure at all, so ours is built into how each format is published rather than added as an afterthought. If any label is ever unclear, tell us and we will fix it.

Bitcoin Logical is an independent crypto and blockchain publication run by a named editorial team working to published standards. You can read more about us, meet the people behind our coverage and review our editorial standards and affiliate disclosure. Every commercial placement is labelled in line with the FTC endorsement guidelines, and nothing we publish is financial advice.

Frequently asked questions

How does Bitcoin Logical disclose paid content?

All advertising, sponsored content and announcements are clearly labelled next to the content, and affiliate links are disclosed.

Can advertisers influence your editorial?

No. Independent editorial is never for sale or shaped by advertisers or sponsors.

What are affiliate links?

Links that may earn us a commission at no extra cost to you. See our affiliate disclosure.

Do you follow the FTC guidelines?

Yes. Our disclosures follow the FTC endorsement guidelines — clear, plain and near the content.

How can I tell editorial from paid content?

Paid content is always labelled; anything unlabelled is our independent reporting.

Is any content financial advice?

No. Nothing on Bitcoin Logical, paid or editorial, is financial advice.

Who do I contact with questions?

Reach us via the contact page or email [email protected]. If you think any label on the site is unclear or missing, tell us and we will review it.